When considering tactics in a bottom$-$up marketing plan, marketers should remember that

Group of answer choices

tactics refer to the place a brand occupies competitively in the minds of consumers.

the artful combination of tactic and strategy creates a position in the consumer's mind.

companies should find two or three tactics to exploit instead of a single tactic.

a large company cannot profit from bottom$-$up marketing because they cannot find a unique tactic.

managers of large companies are more likely than those in small companies to discover good tactics.