When considering the formula: (A + B) C = D Where: A = Perceived tangible product...
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When considering the formula: (A + B) C = D Where: A = Perceived tangible product benefit B = Perceived intangible service benefit C = Price D = Value If all other variables are held constant, it will always be true that O as B decreases, D increases. as C decreases, D increases. O as A and B increase, D decreases. as A increases, D decreases. When considering the formula: (A + B) C = D Where: A = Perceived tangible product benefit B = Perceived intangible service benefit C = Price D = Value If all other variables are held constant, it will always be true that O as B decreases, D increases. as C decreases, D increases. O as A and B increase, D decreases. as A increases, D decreases.
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