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When consumers try Suave shower gel in a blind research study, many of them like it as much as Bath & Body Works shower gel.
When consumers try Suave shower gel in a blind research study, many of them like it as much as Bath & Body Works shower gel. When consumers see these two brands in the marketplace, however, they will see that Suave gel costs around $3.00 per bottle, while Bath & Body Works costs about $12.00. Despite this large cost differential, many consumers still buy the Bath & Body Works shower gel. Why might some people be willing to pay this higher price? a. It is widely known that products sold in exclusive boutiques, such as Bath & Body Works, are better than products sold in grocery stores, such as Suave. b. The lower price of Suave products indicates that they are made from lower-quality materials. c. The higher price of Bath & Body Works products guarantee they work better. d. The higher price of Bath & Body Works products will make some people perceive them as better quality
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