When COVID hit, businesses were forced to implement various strategies in order to reach customers and keep money coming in.  This is particularly relevant for developing Strategic Marketing Plans and businesses being able to pivot and adjust to circumstances.  So this week, I want you to consider examples you have noticed of businesses implementing Market Development strategies by targeting new geographic markets, new market segments, or utilizing new marketing channels.  Have a think of any examples you have seen on social media or heard about and  explaining your chosen example.