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When crafting a memo, how do you analyze the audience to tailor the content, tone, and language appropriately? What considerations should be made for different
- When crafting a memo, how do you analyze the audience to tailor the content, tone, and language appropriately? What considerations should be made for different hierarchical levels within an organization?
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Marketing Research
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
11th edition
978-8126563531, 8126563532, 978-1118156636
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