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When customer X calls an organization s customer service center, the service representative has access to a complete history of X s previous calls, as
When customer X calls an organizations customer service center, the service representative has access to a complete history of Xs previous calls, as a list of the services X has purchased, and customer profitability score. All of this information is uptodate and is accessed from the companys Management information system Transactional database system Active data warehouse Online transaction processing system
When customer X calls an organizations customer service center, the service representative has access to a complete history of Xs previous calls, as a list of the services X has purchased, and customer profitability score. All of this information is uptodate and is accessed from the companys
Management information system
Transactional database system
Active data warehouse
Online transaction processing system
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