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When deciding on the pricing of their services, NOW NOW owners need to consider the total costs that customer incur during and after the purchase
When deciding on the pricing of their services, NOW NOW owners need to consider the total costs that customer incur during and after the purchase process. Explain to the owners of NOW NOW the different types of costs and provide an example of each cost (5 marks will be awarded for theory and 10 marks for the practical application)
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Introduction to Risk Management and Insurance
Authors: Mark S. Dorfman, David Cather
10th edition
131394126, 978-0133255409, 133255409, 978-0131394124
