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When deciding to buy a new car, John is considering the Tesla model S . He uses the car's technology, charging station locations, power, reliability,
When deciding to buy a new car, John is considering the Tesla model S He uses the car's technology, charging station locations, power, reliability, saftey and comfort when deciding to purchase this model or another type of car. These attributes would be considered
points of difference.
informational alternatives.
evaluative criteria.
competitive advantages.
consumer attributes.
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