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When Delphi - Grundig, a manufacturer of state - of - the - art car radios, decided to expand its marketing efforts into countries in
When DelphiGrundig, a manufacturer of stateoftheart car radios, decided to expand its marketing efforts into countries in which its products are not currently available, it did not have the time or resources to spend on developing new channels of distribution. What should DelphiGrundig consider using?
a a strategic channel alliance
b an industrial distributor
c a franchising system
d a channel cooperative
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