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When determining the procurement method, why is it important to consider more than just the immediate needs? Provide examples of situations where the cheapest option
When determining the procurement method, why is it important to consider more than just the immediate needs? Provide examples of situations where the cheapest option might not be the best choice.
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
