When developing a go-to-market strategy a firm must be aware of seven key elements, three of which are that it: When developing a go-to-market strategy a firm must be aware of seven key elements, three of which are that it: takes a customer perspective, guides promotions, and leads to differential advantage. takes a supplier perspective, guides decisions and actions, and leads to differential advantage. knows consumers' buying preferences, services and after sales support consumers seek, and financing needs. knows consumers' buying preferences, willingness to pay for extras, and supplier availability