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When developing social media strategies, it is important that companies: imitate their competitors. consider internal capabilities. increase their marketing budget. consistently avoid operational conc
When developing social media strategies, it is important that companies: imitate their competitors. consider internal capabilities. increase their marketing budget. consistently avoid operational conc
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Essentials of Strategic Management
Authors: Martyn R Pitt, Dimitrios Koufopoulos
1st edition
978-1849201872, 1849201870, 978-1260092271
