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When Dr. Footcare developed and launched a revolutionary new walking shoe, he knew that during the introductory stage of the product life cycle (PLC)
When Dr. Footcare developed and launched a revolutionary new walking shoe, he knew that during the introductory stage of the product life cycle (PLC) OA. sales would be slow and profits nonexistent OB. sales would be high and profits would level off or decline OC. sales would be slow but profits would be high OD. sales would fall and profits would drop OE. profits would rise quickly and there would be rapid market acceptance of the product
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