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When Emil was considering buying a new truck, he sought out unbiased information and ratings about different makes and models in Consumer Reports magazine. Which
When Emil was considering buying a new truck, he sought out unbiased information and ratings about different makes and models in Consumer Reports magazine. Which of the following corresponds most closely to this aspect of the decision process?
Multiple Choice
experiential search for information
impulse buying
internal search for information
needs recognition
external search for information
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