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When entering a foreign market, Mountain Stream Brewery purchases a manufacturing plant and sets up a new brewery. Instead of using their signature name, the
When entering a foreign market, Mountain Stream Brewery purchases a manufacturing plant and sets up a new brewery. Instead of using their signature name, the product produced in the foreign market is labeled as "Everest Peak Brew." This is an example of
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Ethics Theory and Contemporary Issues
Authors: Barbara MacKinnon, Andrew Fiala
8th edition
9781305162846, 1285196759, 1305162846, 978-1285196756
