When evaluating a marketing strategy, how important are your product, pricing, promotion, and distribution decisions to the success of your plan?

The major post needs to be at least 4 to 5 paragraphs in length.With at least three references.

Complete the following readings:

• Lavidge, R. and Steiner, G. (October, 1961) A Model of Predictive Measurements of Advertising Effectiveness, Journal of Marketing.
• Stern, L. and Reve, T.(Summer, 1980) Distribution Channels as Political Economies: A Framework for Comparative Analysis, Journal of Marketing.
• Robinson, W. (January 10, 1977) 12 Basic Promotion Techniques: Their Advantages and Pitfalls, Advertising Age.
• Taylor, T. (July 1, 1985) Xerox's Sales Force Learns a New Game, Sales and Marketing Management.