When evaluating programming to determine if the rate is efficient or if it needs to be negotiated, you need to calculate the unnegotiated rate as presented by the media vehicle against the planning CPM or CPP on the media plan or buying brief. You have a planning CPP of $575 (or the most you can afford to pay per point for a unit spot in a given program). The station sent a rate of $1,500 for unit spot placement in one program delivering a rating of 2.5. Do the math and determine if the rate is efficient or the rate it needs to be negotiated to. Round your answer. Group of answer choices The rate is efficient against the Planning CPP so no need to negotiate the rate The rate is inefficient and needs to be negotiated to $1,437.50 in order to be efficient The rate is inefficient and needs to be negotiated to $600 in order to be efficient None of the statements are true