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When evaluating services in terms of marketing strategies, a ( n ) q , quality is a characteristic that can be assessed only after use.
When evaluating services in terms of marketing strategies,
quality is a characteristic that can be assessed only after use.
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credence
experience
intangible
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Carol got a haircut at a salon. The stylist cut and colored Carol's hair. This example shows that consumers like Carol must be present during the production of services like a haircut. This is called the of services.
intangibility
heterogeneity
inseparability
perishability
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