When firms expand into global markets, they are faced with the choice of reducing costs and$/$or adapting to the local market. When pressures exist to lower costs, companies should choose a$($n$)q,$ or $q,$ in order to compete in the global marketplace.

Multiple Choice

low; global strategy; multidomestic strategy

some; international strategy; transnational strategy

no; international strategy; multidomestic strategy

high; transnational strategy; global strategy