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When HP introduced their inkjet printers to the market, consumers could only buy replacement ink cartridges from HP. HP was set to make significant profits
When HP introduced their inkjet printers to the market, consumers could only buy replacement ink cartridges from HP. HP was set to make significant profits from the sale of replacement cartridges. What type of pricing strategy should HP adopt to sell its inkjet printers?
A. | Pricing skimming | |
B. | Market penetration | |
C. | Improvement value | |
D. | Cost of ownership |
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