When I pulled up the financial report for my organization (industry), I'll have to say i was a bit intimidated, so for the purpose of the discussion I did a quick ROI vs, ROE trend analysis. If normal ranges are between 8-10%, then What this tells me is that 2019 was an above average year, while seeing a decline in the subsequent years. Although there was also a downward trend in the ROE, shareholders would be more that happy with these double digit returns. The dip in the Net Earnings has a direct effect on the ROI (Let's assume this frictional business is in the service industry). Improvements in customer satisfaction drives this industry and performance, so looking at these two metrics for areas of improvement may drive revenue.

	2019	2018	2017
Net Earnings	50000	30000	28500
Average Total Assets	507500	50500	507500
Average Total Equity	248520	248520	248520
ROI	9.85%	5.91%	5.62%
ROE	20.12%	12.07%	11.47%

1. comment on the identified trends to share your perspective on the trend and types of projects that may assist industry companies. comment in a few paragraphs