When IKEA decided it would try and penetrate the U$.$S$.$ market, it knew there were other retailers that providing similar product mixes. In order to energize U$.$S$.$ consumers IKEA deliberately priced products below what consumers in the U$.$S$.$ were accustomed to seeing. What type of pricing objective did IKEA use?

Group of answer choices

Market share

Profit

Competitive effect

Customer satisfaction

Image enhancement