When is it O.K. to tell a lie to a customer, or make a promise you know you can't keep? You may mark only one answer.

1. Whenever it is necessary to make a sale!

2. If the lie is small and inconsequential and the promise isn't a significant part of the deal.

3. Only if it is an accepted standard operating procedure of your company.

4. Never. Don't lie and don't make promises you can't keep.

5. As long as they do not have a witness to what you lied about or what promises you made.