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When it comes to buy your company's product, customers have different preferences: some prefer the quality and some prefer the look or how its presented.
When it comes to buy your company's product, customers have different preferences: some prefer the "quality" and some prefer the "look" or how its presented. The preferences of one set of customers have steeper indifference curve map and the others have flatter indifference curve map. If you consider quality on the vertical axis (in a indifference curve map) and if your company emphasizes quality then which category of the customers your company should target to?
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