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When it comes to Marketing, what are the critical aspects of value and how do these correlate to marketing activities? Why is it important for
When it comes to Marketing, what are the critical aspects of value and how do these correlate to marketing activities? Why is it important for firms to understand consumer value (CV) and what factors drive CV? What if any, is the relationship between consumer values and CV? How do consumer values influence customer economic value relationships and basic business strategies?
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