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When it comes to running shoes, Brady is completely devoted to Footfall, a sports shoe brand. He feels that the brand defines him. Brady s

When it comes to running shoes, Brady is completely devoted to Footfall, a sports shoe brand. He feels that the brand defines him. Bradys association with Footfall's running shoes is an example of _____.
a.
consumer inertia
b.
customer share
c.
consumer switching
d.
consumer commitment

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