1. When it comes to setting prices, companies have a variety of pricing approaches to utilize.

1. Consider the following pricing approaches/strategies:

Skimming price strategy Penetration pricing strategy

Everyday low prices Cost-plus pricing

Markup Markdowns

Odd-even pricing Prestige pricing

Price lining Demand backward pricing

Leader pricing Sealed bid pricing

Online auction Forward auction

Reverse auction Going rate pricing

Price bundling Captive pricing

Product mix pricing Two-part pricing

Payment pricing Promotional pricing

Price discrimination Price adjustments

Quantity discounts Trade allowances

1. Search online shopping websites to find examples of at least five (5) of the pricing approaches used above.

1. Create a post in the shared discussion board and include the following:
2. Identify the product and website and the pricing approach/strategy that it utilizes.
3. Provide a link to the website showing this strategy and provide a brief description of how this strategy is used.
4. Do you feel that their chosen strategy is effective?
5. If you were the marketing manager, what other pricing strategies would you recommend?

1. We will share these to a discussion board (so that classmates can see your examples), but you are not required to respond. You will need to post your examples before you will be able to see your classmates)