When it comes to strategic marketing formulation, based on the analysis of Dunkin Donuts trying to stay relevant while also staying true to their founding vision / mission as well as all relevant data, them being so closely identified with one product (it's in their name!) and suddenly deciding to change their focus to a different product and different name. Set the year's strategic objectives and make sure they align with the three and five year plans. Look for cause / effect relationships among the data. What patterns emerge