When it comes to the retail industry, Target is, by all measures, an irrefutable giant. With stores scattered across urban areas in every state in the continental United States, you would be hard- pressed not to find a Target outlet nearby. Identifying opportunities is significant for the growth of a company. Using their strengths to work on opportunities can help them regain stability in the highly competitive market. As the retail market scenario is always changing to survive the change. Despite its classification as a department store, Target operates three primary types of stores. These variants help the brand penetrate a wider range of shoppers by offering unique services tailored to the particular needs and preferences of their customers. However, despite its strengths, the store also possesses some significant shortcomings as well as threats to its continued success. An external opportunity for Target is: Digital growth and omnichannel strategy: Target has successfully integrated its brick-and- mortar stores with its online platform, offering customers various convenient shopping options such as in-store pickup, drive-up services, and same-day delivery through its subsidiary, Shipt. This omnichannel approach has driven significant growth in online sales. A potential threat for Target: Increased competition: Despite the steady growth of Target over the last few years, it still faces significant competition from both old and new players in the department store and supermarket retail industry. This only serves to further increase the competition for market share within a low-margin industry like retail, pitting the company against giants like Walmart, Amazon, Costco, Kroger, and so on. This is especially worrying due to the fact that the online video industry has a particularly low barrier to entry