When it first came into the market, the Roomba, an innovative robotic vacuum cleanter, was minte priced at $$200.$ Its marketers were very careful to help consumers understand it as an "intelligent vacuum cleaner," and did not use the word "robot" in their advertising, as they did not want to scare off consumers.

These are decisions related to what aspects of marketing, respectively?

Multiple Choice

Capturing value and positioning

Delivering value and targeting

Creating value and segmentation