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When it first entered the _______, Checkers Drive-In Restaurants opened fast-food stores that offered only basicsburgers, fries, and cola, a drive-thru window, and no inside
When it first entered the _______, Checkers Drive-In Restaurants opened fast-food stores that offered only basicsburgers, fries, and cola, a drive-thru window, and no inside seating.
Multiple Choice
A. product life cycle
B. retail positioning matrix
C. wheel of retailing
D. retail life cycle
E. retail continuum
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