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When it first entered the _______, Checkers Drive-In Restaurants opened fast-food stores that offered only basicsburgers, fries, and cola, a drive-thru window, and no inside

When it first entered the _______, Checkers Drive-In Restaurants opened fast-food stores that offered only basicsburgers, fries, and cola, a drive-thru window, and no inside seating.

Multiple Choice

A. product life cycle

B. retail positioning matrix

C. wheel of retailing

D. retail life cycle

E. retail continuum

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