When looking for opportunities, organizations ask key questions such as: ________

• A. Are there customers that the competition is ignoring or not serving?
• B. Which markets are heavily saturated and have intense competition?
• C. Are the benefits of our goods (or services) being clearly articulated to the various customer market segments?
• D. Would there be opportunities to build relationships with customers using a slightly different marketing approach?
• E. All of these

V advertising rates are comparatively ________ to other media.

• A. High
• B. Low
• C. Identical
• D. Inexpensive
• E. Equal

The primary focus of database marketing is on relationship-building rather than sales.

True

False

A year-long study of newspaper advertising determined that a potential customer needs to see an ad at least ________ times before the marketing message penetrates.

• A. Nine
• B. Eight
• C. Three
• D. Five
• E. Ten