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When Lulu s on Main in Sylva offers food made exactly to each customer's preference it is providing _ _ _ _ _ _ _
When Lulus on Main in Sylva offers food made exactly to each customer's preference it is providing utility.
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form
time
possession
place
customized
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
