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When M. Ding L. Berry, president and chief executive of Berry, Inc., first saw the company and product Vis Contribution Margin income statement below, he
When M. Ding L. Berry, president and chief executive of Berry, Inc., first saw the company and product Vis Contribution Margin income statement below, he flew into his usual rage: Product V is losing the company too much money! I want to see more investment options" Company Product Total V Sales $250,000 $75,000 Variable Expenses 119,000 35,000 Contribution Margin 131,000 40,000 Fored Product Expenses 95,000 37,000 Fixed General overhead 32,900 10,500 Operating Income (loss) $100 (57,500) Tae Fired Product expenses could be eliminated if the product lines to which they are traced were discontinued. Required: 5 marks a) If Product V is dropped, compute the effect of the company's Operating Income Hint-use a Segmented Mazgin Statement. Would you recommend that product V be dropped? Explain your answer bl you have researched purchasing equipment to produce Product 2 The initial investment in equipment 1s5100,000 and its annual net cash flow in is expected to be $25,000/year over the life of the equipment. The equipment is expected to last years with no salvage value. However, we will be able to trade in some old equipment for $5,000 when we purchase the new equipment. 1) Calculate the Payback Period it the company wanted a payback period of at least 5 years, would you buy the equipment? 170 Calculate Simple Rate of Return? If the company wanted a return of 15%, would you invest in the equipment
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