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When marketing and managing a business in another country, it is generally believed that business leaders should: follow the same approach to management/marketing as in
When marketing and managing a business in another country, it is generally believed that business leaders should: follow the same approach to management/marketing as in the U.S. follow an absolute and objective set of ethical standards view the U.S. as being more ethical than other countries. consider and adapt to the ethical perspectives of the local culture
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