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When Marshall Rader, co - founder of The GFB , decided that there may be a need for a snack bar that was gluten -

When Marshall Rader, co-founder of The GFB, decided that there may be a need for a snack bar that was gluten-free, it represented which aspect of why marketing is important?
Multiple Choice
Marketing is pervasive across channel members.
Marketing entails an exchange.
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