When Michelle Miller, a sales rep for American Roofing, talks about the $20-$year warranty on her product during her sales presentation, she is employing a $\_\_\_\_\_\_\_\_\_\_$ strategy rather than a selling strategy.

When Michelle Miller, a sales rep for American Roofing, talks about the $20-$year warranty on her product during her sales presentation, she is employing a $\_\_\_\_\_\_\_\_\_\_$ strategy rather than a selling strategy.

customer$-$benefit

risk$-$removal

pre$-$call objectives

WIIFM

hard sell