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When Michelle Miller, a sales rep for American Roofing, talks about the 2 0 - year warranty on her product during her sales presentation, she

When Michelle Miller, a sales rep for American Roofing, talks about the $20 -$ year warranty on her product during her sales presentation, she is employing a $$ strategy rather than a selling strategy.

When Michelle Miller, a sales rep for American Roofing, talks about the $20 -$ year warranty on her product during her sales presentation, she is employing a $$ strategy rather than a selling strategy.

customer $-$ benefit

risk $-$ removal

pre $-$ call objectives

WIIFM

hard sell

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