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When Millie heard there were only a limited number of tables available for the event, she made sure to sign up quickly. Her behavior illustrates
When Millie heard there were only a limited number of tables available for the event, she made sure to sign up quickly. Her behavior illustrates the principle of influence known as
Multiple Choice
liking.
consistency.
authority.
social proof.
scarcity.
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Essentials Of Management Information Systems
Authors: Ken Laudon, Kenneth C Laudon
10th Edition
0133033090, 9780133033090
