When Mr$.$ Brown, the new CEO of XYZ Department Stores, took over, his first action was to get rid of the organization$$s existing marketing strategy, which was heavily based on couponing. He replaced it with a strategy of low prices every day, a policy with which some of its competitors were having much success. This was a$($n$)\_\_\_\_\_\_\_\_$ change.

Multiple Choice

adaptive

radically innovative

innovative

process

product