When one opens a business, they welcome people off the streets and cannot decide who comes in or not, so why should they have the same first amendment rights? People can choose who they want to be friends with, and that is why they have that right. A business owner wouldn't choose who comes into the store, so why would they have the right to choose who they serve? And also, we are in America. Having the freedom to be who we are is an amazing thing. If a business owner wants to discriminate, they should move to another country and start their business. They'd probably do better there anyway.