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When people want to help a social movement succeed, they use everything at their disposal, such as funding, fund-raising ability, volunteer hours, social media, mailing
When people want to help a social movement succeed, they use everything at their disposal, such as funding, fund-raising ability, volunteer hours, social media, mailing lists, emotional appeal, people's existing connections and skill sets, access to legislators and news outlets, technical savvy, equipment, and so forth; this constitutes __________. a. organization b. initial unrest c. institutionalization d. resource mobilization
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