When preparing for the upcoming summer season, small business owners should consider both short-term and long-term planning options. In the short-term, they should prioritize which seasonal items they will stock and the quantity they will order. They must also determine which items have high demand, and focus on stocking those items. In the long-term, they should consider ordering early and keeping the bulk of their inventory in reserve so that they can switch things up if demand changes. To mitigate cost implications in a post-pandemic economy, small business owners should consider cost-cutting measures such as reducing advertising expenses, consolidating vendor accounts, and negotiating better supplier terms