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When preparing his grocery shopping list, Winston actively scans the supermarket ads in the local newspaper for coupons, rebates, and sale items. While in the
When preparing his grocery shopping list, Winston actively scans the supermarket ads in the local newspaper for coupons, rebates, and sale items. While in the store, Winston also looks for free samples of new products and products he hasn't purchased previously. The coupons, rebates, sale items, and free samples are all examples of:
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advertising.
sales promotion.
personal selling.
publicity.
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