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When President's Choice introduced strawberry rhubarb ice cream, it was at a relatively low price designed to capture a large share of the market. What
When President's Choice introduced strawberry rhubarb ice cream, it was at a relatively low price designed to capture a large share of the market. What type of pricing strategy was President's choice pursuing? a. penetration pricing b. price-insensitive demand c. price skimming d. cost bundling
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