When projecting future years sales, why is it important to understand if the sales: come from additional capacity (restaurants or facilities), come from expected price increases, or come from unit increases?

Which one of the three forms of sales increase will typically result in the greatest increase in cash flows to the company?

What variable(s) determine how long the competitive advantage period is for a company or product?

If you are using a price earnings multiples approach to estimate continuing value.When doing this, should you use the multiple for the company today or at the end of the forecasting period?What could account for a change in the two multiples?

What are the two most common sources of capital (or money for investment) to most firms?

What does beta measure?

Firm A has a beta of 2.0 and Firm B has a beta of 1.5.Which firm has the cost of equity capital?

Company A has a market value per share of $20 and a book value of $4 per share.Company B has a market value of $10 per share and a book value of $10 per share.Which of these companies has a better or longer sustainable competitive advantage?