When Ryan mentions, "Over time with enough volume, we become profitable", he's alluding to the concept of economies of scale. Ryan seems to be focused on achieving a high volume of sales to spread out the fixed cost regardless of the number of units sold. However, he may be ignoring variable cost that increase with the volume of production, as well as the potential if the firm grows too large. If the firm grows too large, they might experience both economies and diseconomies of scale. As a customer shopping it might mean lower prices and more choices however if the economies of scale lead to reduced competition it could result in less innovation and potentially higher prices in the future