When Sam was giving performance feedback to one of his employees, he ignored his employee's feelings and was very harsh when delivering the information. On top of that, the employee was a transfer from the Madrid office, and they were genuinely shocked with their evaluation and how it was delivered. Which of the following rules for feedback did Sam ignore? a. Attend to verbal and non-verbal alignment b. Acknowledging the employee's feelings c. Being sensitive to different cultural norms d. both b. and c