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When SPUR CORP. developed a second restaurant brand, Panarottis Pizza and Pasta, in addition to Spur Steak Ranch in December 1990, they applied the same
When SPUR CORP. developed a second restaurant brand, Panarottis Pizza and Pasta, in addition to Spur Steak Ranch in December 1990, they applied the same principles that made Spur Steak Ranches a household name (https://www.spurcorporation.com/business-profile/history/). Which strategy did they implement with the development of Panarottis Pizza and Pasta. A. Turnaround strategy (revenue growth) B. Horisontal integration C. Related diversification D. Market Penetration
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Contemporary Project Management
Authors: Timothy Kloppenborg
3rd edition
1285433351, 978-1285433356
