When Subaru of America began work on a new marketing strategy, the automaker discovered that even though most auto buyers had heard of the brand, few had strong emotional connections to it$.$ However, current Subaru owners expressed strong passion and even love for the brand. To ramp up this emotional connection for non$-$owners as well, the new campaign targets people who are in three different stages of buying a car $$ what Subaru calls the heart, the head, and the wallet. What does Subaru mean by the heart, the head, and the wallet? And what does this have to do with attitudes?