When testing what it called the "Urban Supercentre" concept, Walmart chose a store in Toronto's west end. The tech$-$savvy customers in this neighbourhood can scan their purchases using their phones as they shop and have their credit card charged on their way out of the store. Walmart is testing this new technology using which method of segmentation?

Question $22$Answer

a$.$

economic

b$.$

geographic

c$.$

benefit

d$.$

demographic